Quest Nutrition We actually believe that you are what you eat. That's why Quest, from the beginning, has always invested in cutting-edge ingredients to create products with clean nutritional profiles that taste like you're eating something unhealthy. We like to eat. And we want it to be fun! Cheat meals without the cheating. To accomplish this, we make sure to use the highest quality ingredients available. Sugar, for instance, doesn't even exist at our facility. The only sugar in our bars comes from things like the nuts and freeze-dried fruit. Every sweet, mouthwatering bite of a Quest Bar is the result of painstaking trial and error to discover the most insanely delicious ingredients that promote a clean lifestyle.